The Light Crust Doughboys are an American western swing band from the Lone Star State created in 1931 to promote Light Crust Flour and other products of Burrus Mill and Elevator Company in Saginaw, Texas, a suburb of Ft. Worth. The original group was formed by the company president, W. Lee O’Daniel and performed until about 1942. During this period they began a radio broadcast on KFJZ in Ft. Worth and the show would open with the announcer saying “The Light Crust Doughboys are on the air!” After the first couple of weeks, O’Daniel wanted to cancel the show, but its early popularity encouraged him to continue the broadcast and it came a popular stable at noon each weekday. This is a YouTube link to a 1934 recording of the group’s theme song.
Texas History Notebook 